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What is the difference between a true heart certified diamond as compared to other diamonds with an “excellent” cut? It seems to me that the diamonds are not near the cost-efficient frontier line?

I’m look for a diamond around $2-3k, not smaller than .7 carats.

When I compare 0.70 CARAT F-VS2 TRUE HEARTSTM IDEAL DIAMOND to 0.70 CARAT F-VS2 EXCELLENT CUT ROUND DIAMOND, why would I choose a true hearts diamond for an extra $500?

Bonus question: within that range ($2-3k, not smaller than .7 carats), what would your recommendation be within that range, assuming the general norms of above VS2 and H (ish).

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(forget to mention, this is all with a round cut diamond as well)

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