Hello,
Just a quick question, when searching on James Allen occasionally I come across a true hearts cut…. is this just marketing and therefore paying a preimum or are they worth it for the best cut possible? I’ll link an example below
https://www.jamesallen.com/loose-diamonds/round-cut/1.25-carat-i-color-vvs2-clarity-true-hearts-cut-sku-9227449?a_aid=55f8cd4e21a11
Thanks
You can usually find an unbranded diamond with similarly optimal proportions and symmetry for less. The 1.25 I VVS2 has good color for an I (yellow, not brown/green/gray and nice color saturation closer to H than to J), so the premium isn’t as bad because it’s harder to find a nicer I. However, the 1.3 I VVS1 below would go up a bit in carats and clarity for a little less, so that shows the extent of the premium. You could also save a little more with a little lower clarity.
Shape,Carat,Color,Clarity,Cut,Price (USD),Affiliate Link
Round,1.27,I,VS1,Excellent,6680,https://www.diamondscreener.com/ja/loose-diamonds/round-cut/1.27-carat-i-color-vs1-clarity-excellent-cut-sku-9767715
Round,1.3,I,VVS1,Excellent,6940,https://www.diamondscreener.com/ja/loose-diamonds/round-cut/1.30-carat-i-color-vvs1-clarity-excellent-cut-sku-9246440
